{"id":10412,"date":"2022-10-03T14:08:53","date_gmt":"2022-10-03T14:08:53","guid":{"rendered":"https:\/\/https:\/\/fransreichardt.com\/\/?p=10412"},"modified":"2023-01-07T14:23:55","modified_gmt":"2023-01-07T14:23:55","slug":"customer-friendly-banking","status":"publish","type":"post","link":"https:\/\/fransreichardt.com\/nl\/customer-friendly-banking\/","title":{"rendered":"Customer friendly banking"},"content":{"rendered":"

\"Geldmaat\"<\/p>\n

\n

I suddenly realize I still must withdraw money. A little further on, there is a bank office. The ATMs on the street are gone. I have to go inside.<\/p>\n

When I walk into the bank, I see that the interior has been redone. It now looks more like a designer furniture showroom than a bank. I see tables and chairs in cheerful colors, an espresso machine, and one of the walls is covered by a large bookcase with what looks like real books. I am looking for an ATM.<\/p>\n

A bank lady walks up to me, smiling. \u201cCan I help you, sir?\u201d<\/p>\n

\u201cIt\u2019s beautiful here,\u201d I say. \u201cSince when has it been like this?\u201d<\/p>\n

\u201cSince yesterday.\u201d She looks around proudly. \u201cWould you like a pastry?\u201d She points at a tray full of pastries on the table.<\/p>\n

\u201cNo thank you. I want to withdraw money.\u201d<\/p>\n

\u201cOh, that\u2019s not possible here,\u201d she says. Her smile doesn\u2019t budge. \u201cThere is a list of addresses outside where that is possible,\u201d she says in her most customer-friendly way. She points to the door I just entered through.<\/p>\n

I walk back and look at the list. Not one address is within walking distance. Well great.<\/p>\n

I cross the street to buy some greeting cards from Bruna. When I stand in line at the checkout and look around me, I see a bright yellow ATM at the back of the store. It seems to be smiling at me. Or is it laughing at me? Why didn\u2019t that bank lady say I can stop here?<\/p>\n

A minute later, I\u2019m standing with the money in my hands. Without a friendly smiling lady, without designer furniture, and without coffee and cake. With the simple help of a machine. It couldn\u2019t be more customer friendly.<\/p>\n<\/div>\n

Frans Reichardt | The Customer Listener<\/p>\n

Get your FREE copy of the ebook \u2018Listen Your Way To Customer SuCXess\u2019 now<\/a><\/h4>\n<\/span>","protected":false},"excerpt":{"rendered":"

I suddenly realize I still must withdraw money. A little further on, there is a bank office. The ATMs on the street are gone. I have to go inside.
\nWhen I walk into the bank, I see that the interior has been redone. It now looks more like a designer furniture showroom than a bank.<\/p>\n","protected":false},"author":3,"featured_media":10414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[394,215,276,277,166,229,319,292,392],"class_list":["post-10412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-english","tag-bank","tag-customer-centric","tag-customer-centricity","tag-customer-experience","tag-customer-satisfaction","tag-hospitality","tag-kissing-a-cactus","tag-listening-leadership","tag-retail"],"yoast_head":"\nCustomer friendly banking - Frans Reichardt - The Customer Listener<\/title>\n<meta name=\"description\" content=\"Als je nog niet besmet bent met het customer journey virus, dan ben je het wel na het lezen van dit artikel. Je bent gewaarschuwd. 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