{"id":10601,"date":"2024-02-26T12:00:27","date_gmt":"2024-02-26T12:00:27","guid":{"rendered":"https:\/\/https:\/\/fransreichardt.com\/\/?p=10601"},"modified":"2025-01-19T12:14:41","modified_gmt":"2025-01-19T12:14:41","slug":"cut-the-crap-how-to-build-experiences-that-truly-matter","status":"publish","type":"post","link":"https:\/\/fransreichardt.com\/nl\/cut-the-crap-how-to-build-experiences-that-truly-matter\/","title":{"rendered":"Cut the crap &#8211; How to build experiences that truly matter"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-10602 size-medium\" src=\"https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-300x300.jpg\" alt=\"Frans Reichardt speaking Foto Kick Smeets\" width=\"300\" height=\"300\" srcset=\"https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-300x300.jpg 300w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-1030x1030.jpg 1030w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-80x80.jpg 80w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-768x768.jpg 768w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-1536x1536.jpg 1536w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-2048x2048.jpg 2048w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-36x36.jpg 36w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-180x180.jpg 180w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-1500x1500.jpg 1500w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-705x705.jpg 705w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-120x120.jpg 120w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-450x450.jpg 450w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square-610x610.jpg 610w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"css-1v7ejua\"><i><span class=\"css-14us1xl\"><span class=\"css-vurnku\">&#8220;Very inspiring!&#8221;<\/span><\/span><\/i><span class=\"css-14us1xl\"><span class=\"css-vurnku\">, he wrote. A couple of months ago, I read a post on LinkedIn from someone who wrote that his daughter recently flew with Brussels Airlines. Just before boarding, she checked the results of her final exams online. She passed. As she boarded, she shouted enthusiastically down the aisle to a friend further down the plane: <\/span><\/span><i><span class=\"css-14us1xl\"><span class=\"css-vurnku\">\u201cI passed my exams!\u201d<\/span><\/span><\/i><span class=\"css-14us1xl\"><span class=\"css-vurnku\">\u00a0\u00a0<\/span><\/span><\/p>\n<p class=\"css-1v7ejua\"><span class=\"css-14us1xl\"><span class=\"css-vurnku\">During the flight, a flight attendant surprised her by serving her a glass of champagne with a napkin that read &#8216;Congratulations \u2013 Success&#8217;. The father posted this story on LinkedIn and said it was <\/span><\/span><i><span class=\"css-14us1xl\"><span class=\"css-vurnku\">&#8216;a unique example of someone who does her job with passion and thus ensures a wonderful customer experience&#8221;.<\/span><\/span><\/i><\/p>\n<h3>Moments of happiness<\/h3>\n<p><span class=\"css-14us1xl\"><span class=\"css-vurnku\">A few days later, my fellow CX author and speaker Steven Van Belleghem <\/span><\/span><a class=\"css-t7wvwb\" href=\"https:\/\/www.linkedin.com\/posts\/stevenvanbelleghem_what-an-outstanding-example-of-customer-experience-activity-7090632770485374977-Wahl?utm_source=share&amp;utm_medium=member_ios\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"css-14us1xl\"><span class=\"css-vurnku\">posted pictures of meals shaped <\/span><\/span><\/a><span class=\"css-14us1xl\"><span class=\"css-vurnku\">like funny faces served to children in a Belgian hospital. Steven added: <\/span><\/span><a class=\"css-t7wvwb\" href=\"https:\/\/www.linkedin.com\/company\/algemeen-ziekenhuis-sint-dimpna-vzw\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><i><span class=\"css-14us1xl\"><span class=\"css-vurnku\">\ufffc<\/span><\/span><\/i><i><u><span class=\"css-14us1xl\"><span class=\"css-vurnku\">Algemeen Ziekenhuis Sint Dimpna <\/span><\/span><\/u><\/i><\/a><i><span class=\"css-14us1xl\"><span class=\"css-vurnku\">, the chef prepares creative meals for the children who are staying there. By making the food more enjoyable, the children have moments of happiness during their otherwise &#8230;&#8230;&#8217;<\/span><\/span><\/i><span class=\"css-14us1xl\"><span class=\"css-vurnku\"> \u00a0<\/span><\/span><a href=\"https:\/\/www.sprinklr.com\/blog\/building-customer-experiences-that-matters\/\" target=\"_blank\" rel=\"noopener\">Click here to read the full article.<\/a><\/p>\n<p>Frans Reichardt | The Customer Listener<\/p>\n<p>This article was published on <a href=\"https:\/\/www.sprinklr.com\/blog\/building-customer-experiences-that-matters\/\" target=\"_blank\" rel=\"noopener\">Sprinklr.com on February 26, 2024.<\/a><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Cut the crap. CX thought leader Frans Reichardt urges CX leaders to shift from crafting momentary joy-inducing customer experiences to improving fundamental processes \u2013 streamlining customer journeys, ensuring transparent communication, and prioritizing employee engagement \u2013 that truly matter in the eyes of your customers.<\/p>\n","protected":false},"author":3,"featured_media":10602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[276,277,278,438,247,445,96,479,323,443,280,442,444],"class_list":["post-10601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-english","tag-customer-centricity","tag-customer-experience","tag-customer-feedback","tag-customer-focus","tag-customer-journeys","tag-customer-processes","tag-customer-service","tag-cut-the-crap","tag-cx","tag-employee-experience","tag-feedback","tag-steven-van-belleghem","tag-wall-of-shame"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cut the crap - How to build experiences that truly matter - Frans Reichardt - The Customer Listener<\/title>\n<meta name=\"description\" content=\"In this article, CX thought leader Frans Reichardt urges CX leaders to shift from crafting momentary joy-inducing customer experiences to improving fundamental processes \u2013 streamlining customer journeys, ensuring transparent communication, and prioritizing employee engagement \u2013 that truly matter in the eyes of your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fransreichardt.com\/nl\/cut-the-crap-how-to-build-experiences-that-truly-matter\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cut the crap - How to build experiences that truly matter - Frans Reichardt - The Customer Listener\" \/>\n<meta property=\"og:description\" content=\"In this article, CX thought leader Frans Reichardt urges CX leaders to shift from crafting momentary joy-inducing customer experiences to improving fundamental processes \u2013 streamlining customer journeys, ensuring transparent communication, and prioritizing employee engagement \u2013 that truly matter in the eyes of your customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fransreichardt.com\/nl\/cut-the-crap-how-to-build-experiences-that-truly-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"Frans Reichardt - The Customer Listener\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-26T12:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-19T12:14:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fransreichardt.com\/wp-content\/uploads\/2024\/03\/Frans-Reichardt-action-02-square.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2466\" \/>\n\t<meta property=\"og:image:height\" content=\"2466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Frans Reichardt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frans Reichardt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fransreichardt.com\\\/nl\\\/cut-the-crap-how-to-build-experiences-that-truly-matter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fransreichardt.com\\\/nl\\\/cut-the-crap-how-to-build-experiences-that-truly-matter\\\/\"},\"author\":{\"name\":\"Frans Reichardt\",\"@id\":\"https:\\\/\\\/fransreichardt.com\\\/nl\\\/#\\\/schema\\\/person\\\/71a71799ef8fb6a0f312792c61cd2ba4\"},\"headline\":\"Cut the crap &#8211; 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