{"id":5180,"date":"2019-01-15T21:52:10","date_gmt":"2019-01-15T21:52:10","guid":{"rendered":"https:\/\/www.fransreichardt.nl\/?p=5180"},"modified":"2019-01-20T22:04:51","modified_gmt":"2019-01-20T22:04:51","slug":"sorry-is-niet-genoeg","status":"publish","type":"post","link":"https:\/\/fransreichardt.com\/nl\/sorry-is-niet-genoeg\/","title":{"rendered":"&#8216;Sorry&#8217; is niet genoeg"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5185\" src=\"https:\/\/fransreichardt.com\/wp-content\/uploads\/2019\/01\/Sorry-shutterstock_1011204079-square-300x300.jpeg\" alt=\"Sorry\" width=\"300\" height=\"300\" srcset=\"https:\/\/fransreichardt.com\/wp-content\/uploads\/2019\/01\/Sorry-shutterstock_1011204079-square-300x300.jpeg 300w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2019\/01\/Sorry-shutterstock_1011204079-square-80x80.jpeg 80w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2019\/01\/Sorry-shutterstock_1011204079-square-36x36.jpeg 36w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2019\/01\/Sorry-shutterstock_1011204079-square-180x180.jpeg 180w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2019\/01\/Sorry-shutterstock_1011204079-square-100x100.jpeg 100w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2019\/01\/Sorry-shutterstock_1011204079-square-450x450.jpeg 450w, https:\/\/fransreichardt.com\/wp-content\/uploads\/2019\/01\/Sorry-shutterstock_1011204079-square.jpeg 667w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Heb &#8211; of had &#8211; jij\u00a0nog goede voornemens dit jaar?<br \/>\nIk wel. Daarover zo meer.<\/p>\n<p>Een\u00a0jaar geleden had ik ze ook. Ik nam\u00a0mij voor\u00a0minimaal \u00e9\u00e9n\u00a0blogartikel per maand te schrijven over klantgerichtheid en customer experience. Dat is gelukt. Hier op mijn blog vind je\u00a0de meeste artikelen die ik schreef.<\/p>\n<h3>E\u00e9n ding heb ik beloofd en niet gedaan&#8230;<\/h3>\n<p>E\u00e9n ding heb ik beloofd en niet gedaan&#8230;<br \/>\nIk beloofde honderden mensen die zich hebben aangemeld voor mijn Inspiratiemail af en toe wat <em>food for thought<\/em> te geven om de wereld voor hun klanten mooier te maken.\u00a0Dat heb ik niet gedaan. Sorry.\u00a0Mijn vorige Inspiratiemail dateert\u00a0van tien (!) maanden geleden vorig jaar. Dat moet dit jaar echt anders, want belofte maakt schuld.\u00a0Zo. Dan weet je meteen wat een van mijn goede voornemens is\u00a0voor dit jaar.<\/p>\n<h3>Zeg gerust &#8216;sorry&#8217; tegen je klant<\/h3>\n<p>Nu ik toch &#8216;sorry&#8217; heb gezegd: we mogen\u00a0ook best wat vaker &#8216;sorry&#8217; zeggen tegen onze klanten. Het gebeurt ons allemaal wel eens dat het niet lukt een\u00a0belofte na te komen. Of dat we een fout maken. Zeg dan gerust\u00a0&#8216;sorry&#8217; tegen je klant. Geef je fout\u00a0toe. Bied je excuses aan. Het verzacht de pijn.<\/p>\n<h3>&#8216;Sorry&#8217; is niet genoeg<\/h3>\n<p>In Harvard Holland Review las ik een artikel &#8211; <a href=\"https:\/\/hbr.org\/2018\/01\/sorry-is-not-enough\" target=\"_blank\" rel=\"noopener\">&#8216;Sorry&#8217; Is Not Enough\u00a0<\/a>&#8211; over een onderzoek waaruit blijkt\u00a0dat klanten veel meer waarde hechten aan\u00a0oplossingen dan aan excuses. Excuses kunnen de klanttevredenheid zelfs NEGATIEF\u00a0be\u00efnvloeden als je de klant niet laat blijken alles in het werk te stellen het\u00a0probleem op te lossen. D\u00e1t namelijk, en niet enkel begrip en excuses,\u00a0zorgt voor\u00a0blije klanten. Het lijkt vanzelfsprekend, maar hoe vaak treffen we geen customer service medewerker die w\u00e9l begrip toont, maar niet het probleem oplost?\u00a0Omdat hij of zij dat\u00a0niet mag of niet kan.<br \/>\nBij het inrichten van onze organisatie en bij het selecteren en opleiden van customer service medewerkers is het\u00a0naast de persoonlijkheid en sociale vaardigheden van de medewerker\u00a0dus ook\u00a0het oplossend vermogen dat telt. Daarmee werken we pas\u00a0\u00e9cht aan blije klanten.<\/p>\n<h3>Elton John had gelijk<\/h3>\n<p>Elton John had gelijk toen hij zong\u00a0&#8216;Sorry seems to be the hardest word&#8217;. &#8216;Sorry&#8217; zeggen is\u00a0soms inderdaad moeilijk. Hij zong ook\u00a0&#8216;What have I got to do to be heard?&#8217;. Daarvoor is &#8216;sorry&#8217; zeggen niet genoeg. Je klant\u00a0wil\u00a0een\u00a0oplossing.<\/p>\n<p>Frans Reichardt<br \/>\nde Klantenluisteraar<\/p>\n<p>P.S. <a href=\"https:\/\/fransreichardt.com\/sorry-seems-to-be-the-hardest-word\/\" target=\"_blank\" rel=\"noopener\">Kijk en luister hier naar Elton John&#8217;s live uitvoering van &#8216;Sorry seems to be the hardest word&#8217;<\/a>\u00a0in het\u00a0Royal Opera House in Londen (4 minuten)<\/p>\n<p>P.P.S. Een van de voornemens die ik vorig jaar trouwens w\u00e9l realiseerde, was het schrijven van weer een boek. Nu eens niet over klantgerichtheid, marketing, ondernemen of bloopers, maar over tatoeages. Feyenoord-tatoeages om precies te zijn. Het boek is getiteld &#8216;Feyenoord Forever &#8211; Feyenoorders &amp; hun tattoos&#8217;. <a href=\"https:\/\/www.rtllatenight.nl\/video\/video\/4491961\/feyenoord-forever-een-boek-met-700-trotse-tattoos\" target=\"_blank\" rel=\"noopener\">Het boek kwam zelfs op tv bij RTL Late Night<\/a>. Na afloop hoorde ik van veel mensen &#8211; ook zij die niets hebben met Feyenoord of tatoeages &#8211; dat zij waren geraakt door\u00a0de persoonlijke verhalen van Youri, Joost en Linda (kijk en luister vanaf 3 min. en 50 sec.).<br \/>\nAls je een Feyenoorder bent of er een kent:\u00a0<a href=\"https:\/\/webshop.defeijenoorder.nl\/product\/feyenoord-forever-feyenoorders-hun-tattoos\/\" target=\"_blank\" rel=\"noopener\">het boek bestellen kan hier<\/a>.\u00a0Als Feyenoord jouw club niet is, zeg ik:\u00a0sorry!<\/p>\n<p><strong><em>Wil je niks missen en vaker ge\u00efnspireerd worden?<\/em><\/strong><br \/>\n<a href=\"https:\/\/fransreichardt.com\/gratis-ebook\/\" target=\"_blank\" rel=\"noopener\"><em>Meld je dan aan voor mijn Inspiratiemail en ontvang mijn gratis e-book &#8216;Komt een klant bij de dokter&#8217;.\u00a0<\/em><\/a><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Heb &#8211; of had &#8211; jij\u00a0nog goede voornemens dit jaar?<br \/>\nIk wel.<br \/>\nEen\u00a0jaar geleden had ik ze ook. Ik nam\u00a0mij voor\u00a0minimaal \u00e9\u00e9n\u00a0blogartikel per maand te schrijven over klantgerichtheid en customer experience. Dat is gelukt. Hier op mijn blog vind je\u00a0de meeste artikelen die ik schreef.<\/p>\n","protected":false},"author":3,"featured_media":5185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[42,44],"class_list":["post-5180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-nederlands","tag-klantgerichtheid","tag-klantwaarde"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Sorry&#039; is niet genoeg - Frans Reichardt - The Customer Listener<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fransreichardt.com\/nl\/sorry-is-niet-genoeg\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Sorry&#039; is niet genoeg - Frans Reichardt - The Customer Listener\" \/>\n<meta property=\"og:description\" content=\"Heb - of had - jij\u00a0nog goede voornemens dit jaar? 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