listening skills

Boost Your Career With Better Listening Skills

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listening skills
I learned the art of emotional listening from my mother. When I was a young boy, I regularly observed her asking my father about his work over the dinner table. “You asked questions, but you didn’t know what he was talking about — or did you?” I asked my mom years later. Her reply was enlightening: she wasn’t all that interested in what her husband was doing but rather how he was doing.
GA VERDER
23 August 2019
satisfaction guaranteed

Do Happy Customers Also Ensure More Profits?

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satisfaction guaranteed
The most important person is the customer. In every company. That’s why the focus should always be on the customer. Because satisfied customers are good for the company. This sounds nice but is it also true? Is there a proven relationship between customer satisfaction and profitability?
GA VERDER
4 September 2018
customer-oriented culture

A Customer-Oriented Culture Requires Exemplary Behavior

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customer-oriented culture
One of the aspects of creating a customer-oriented culture is exemplary behaviour. Does the management itself show that it puts into practice what it preaches? Organizations and teams that distinguish themselves positively from others in terms of customer focus are, without exception, led by a leader who also shows that the customer stands on one. Together with the employees.
GA VERDER
4 June 2018

The Healing Power of Listening in Business & Personal Relationships

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When I think of the female leaders I have known in my life, the first person I think of is my mother. She was a leader and she was successful. She ran our family, day in day out, 7 days a week, 24 hours a day. She also succeeded in managing me. That’s what I call successful!
GA VERDER
31 January 2017

"Nobody Buys From a Clown"

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The director of an Amsterdam ad agency once taught me that you should never use humour in communicating with your customers. "Humour doesn’t work", he said, “because nobody buys from a clown”.
GA VERDER
7 November 2016

Dear Bank,

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"Dear Bank" is a personal story about customer experience and customer loyalty. Loyalty from the customer also requires loyalty to the customer. In both good as well as bad times.
GA VERDER
9 December 2015

Advertising Has Created Deaf-Mute Brands

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Traditional one-way advertising has led to deaf-mute brands. Brands find it difficult to listen and respond to consumers. One of the biggest challenges for brands is to start listening to consumers and start a dialogue.
GA VERDER
2 June 2015

Your Customer's Data Is Not Yours

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Marketing professionals seem to realize that it is imperative that their customers, in the future, manage their own data. Your customer's data is not yours.
GA VERDER
3 February 2015

Why Donors Stop Giving to Charity

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Fundraising initiatives basically are not about the organization that benefits, they are also and even more about participants and donors. To a large extent, people participate, give, and share with their friends from a well-meant self-interest: me, myself and I. “What's in it for me?” Well, appreciation and recognition. That's what’s in it for you. For many people the Ice Bucket Challenge was the trigger to get appreciation and recognition for themselves through a charity. Social media meets that basic human need. Sharing how good a person you are makes you feel good.
GA VERDER
11 January 2015

What You Can Learn From Ryanair's Customer Centricity

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One of the companies that is often discussed when it comes for its lack of customer centricity is discount airline Ryanair. What do Ryanair's customers think? How do they rate their customer experience?
GA VERDER
4 January 2015