
The Customer Revolution
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The new world order in which the customer has the ultimate power to decide about life and death, has consequences for every company. Tomorrow’s winners are those organizations that succeed in giving their customers a voice, in listening carefully to them and in tailoring their products, services, and communication to their wishes. If they succeed in making their customers feel seen and heard, these companies and their customers will enter a beautiful new world.GA VERDER

Selling Starts When the Customer Says 'Yes'

"The selling starts when the customer says ‘no’". This has become the widely used mantra of self-proclaimed sales experts, who have caused considerable damage to customers’ trust. Selling starts when the customer says ‘yes’.GA VERDER

Boost Your Career With Better Listening Skills

I learned the art of emotional listening from my mother. When I was a young boy, I regularly observed her asking my father about his work over the dinner table. “You asked questions, but you didn’t know what he was talking about — or did you?” I asked my mom years later. Her reply was enlightening: she wasn’t all that interested in what her husband was doing but rather how he was doing.GA VERDER

Do Happy Customers Also Ensure More Profits?

The most important person is the customer. In every company. That’s why the focus should always be on the customer. Because satisfied customers are good for the company.
This sounds nice but is it also true? Is there a proven relationship between customer satisfaction and profitability?GA VERDER

A Customer-Oriented Culture Requires Exemplary Behavior

One of the aspects of creating a customer-oriented culture is exemplary behaviour. Does the management itself show that it puts into practice what it preaches? Organizations and teams that distinguish themselves positively from others in terms of customer focus are, without exception, led by a leader who also shows that the customer stands on one. Together with the employees.GA VERDER

The Healing Power of Listening in Business & Personal Relationships

When I think of the female leaders I have known in my life, the first person I think of is my mother. She was a leader and she was successful. She ran our family, day in day out, 7 days a week, 24 hours a day. She also succeeded in managing me. That’s what I call successful!GA VERDER

"Nobody Buys From a Clown"

The director of an Amsterdam ad agency once taught me that you should never use humour in communicating with your customers. "Humour doesn’t work", he said, “because nobody buys from a clown”. GA VERDER

Dear Bank,

"Dear Bank" is a personal story about customer experience and customer loyalty. Loyalty from the customer also requires loyalty to the customer. In both good as well as bad times. GA VERDER

Advertising Has Created Deaf-Mute Brands

Traditional one-way advertising has led to deaf-mute brands. Brands find it difficult to listen and respond to consumers. One of the biggest challenges for brands is to start listening to consumers and start a dialogue.GA VERDER

Your Customer's Data Is Not Yours

Marketing professionals seem to realize that it is imperative that their customers, in the future, manage their own data. Your customer's data is not yours.GA VERDER