Fundraising initiatives basically are not about the organization that benefits, they are also and even more about participants and donors. To a large extent, people participate, give, and share with their friends from a well-meant self-interest: me, myself and I. “What's in it for me?” Well, appreciation and recognition. That's what’s in it for you. For many people the Ice Bucket Challenge was the trigger to get appreciation and recognition for themselves through a charity. Social media meets that basic human need. Sharing how good a person you are makes you feel good.GA VERDER

One of the companies that is often discussed when it comes for its lack of customer centricity is discount airline Ryanair. What do Ryanair's customers think? How do they rate their customer experience?GA VERDER

By simply opening up the work environment, companies can create greater transparency and build better customer experiences. It increases and improves the quality and perceived value of products and services. This makes transparency a low-cost strategic advantage.GA VERDER