
What You Can Learn From Ryanair's Customer Centricity
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One of the companies that is often discussed when it comes for its lack of customer centricity is discount airline Ryanair. What do Ryanair's customers think? How do they rate their customer experience?GA VERDER

Cooks Who Can See Their Customers, Have Higher Customer Satisfaction

By simply opening up the work environment, companies can create greater transparency and build better customer experiences. It increases and improves the quality and perceived value of products and services. This makes transparency a low-cost strategic advantage.GA VERDER

The Customer's Brain: Why Customers Lie

Customer behaviour is driven by emotions rather than by reason. Your customers will rationalize their behaviour afterwards. And they will lie to you if you ask them why they do what they do. Or if you ask them what their buying behaviour will be if you are going to offer them this or that. They will give you an answer to the best of their knowledge, but the truth is they don’t know. One of the most difficult things for people is to predict their future behaviour. That's why customers lie.GA VERDER