Fundraising initiatives basically are not about the organization that benefits, they are also and even more about participants and donors. To a large extent, people participate, give, and share with their friends from a well-meant self-interest: me, myself and I. “What's in it for me?” Well, appreciation and recognition. That's what’s in it for you. For many people the Ice Bucket Challenge was the trigger to get appreciation and recognition for themselves through a charity. Social media meets that basic human need. Sharing how good a person you are makes you feel good.GA VERDER