Je klantdata zijn niet van jou

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In 2011 komt TomTom groot in het nieuws als het AD onthult dat…
GA VERDER
29 January 2015

Why Donors Stop Giving to Charity

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Fundraising initiatives basically are not about the organization that benefits, they are also and even more about participants and donors. To a large extent, people participate, give, and share with their friends from a well-meant self-interest: me, myself and I. “What's in it for me?” Well, appreciation and recognition. That's what’s in it for you. For many people the Ice Bucket Challenge was the trigger to get appreciation and recognition for themselves through a charity. Social media meets that basic human need. Sharing how good a person you are makes you feel good.
GA VERDER
11 January 2015

What You Can Learn From Ryanair's Customer Centricity

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One of the companies that is often discussed when it comes for its lack of customer centricity is discount airline Ryanair. What do Ryanair's customers think? How do they rate their customer experience?
GA VERDER
4 January 2015