The Customer's Brain: Why Customers Lie

Customer behaviour is driven by emotions rather than by reason. Your customers will rationalize their behaviour afterwards. And they will lie to you if you ask them why they do what they do. Or if you ask them what their buying behaviour will be if you are going to offer them this or that. They will give you an answer to the best of their knowledge, but the truth is they don’t know. One of the most difficult things for people is to predict their future behaviour. That's why customers lie.
15 November 2014