Posts

Buying a picture frame

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Saturday afternoon. We are in Leiderdorp, and my girlfriend suggests going to the discount store around the corner. The bustle in the store is reminiscent of the bustle in Oxford Street just before Christmas. There is even a queue for the shopping carts.
GA VERDER
7 November 2022
How I Discovered the Power of Listening

How I Discovered the Power of Listening | Podcast

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How I Discovered the Power of Listening
In this blog post, I share a personal story about how I discovered the power of listening. You will also learn what I mean by 'corporate deafness', and how brands can become listening brands, and how a listening mindset will help teams transform into listening teams and will help you become a listening leader.
GA VERDER
20 January 2021

Advertising Has Created Deaf-Mute Brands

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Traditional one-way advertising has led to deaf-mute brands. Brands find it difficult to listen and respond to consumers. One of the biggest challenges for brands is to start listening to consumers and start a dialogue.
GA VERDER
2 June 2015