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Herb butter
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“Sligro,” my girlfriend says out of the blue when she strokes her knife over the herb butter. It is a warm summer evening, and we are at the restaurant De Waterraaf in the marina of Nauerna, a village that connects Zaanstad with the North Sea canal. We have reserved a table outside on the terrace, with a view of water, boats, and grebes. There is no wind, and the water is a mirror. My mind wanders. In my head, sentences form a poem.GA VERDER

Dealing with my dentist

My dentist has not kept up with the times. He has no website. No email. No WhatsApp. The practice can only be reached by telephone in the morning between half past seven and half past eight. Not on Friday, because then the office is closed and unreachable.GA VERDER

Peanut butter

I am too early for my appointment. Out of curiosity, I decide to visit the toko, an Indonesian grocery store, next door. From the outside, it doesn't look terribly attractive. That means nothing. A good store can be hidden behind a colorless facade. It does not necessarily have to look good to be good.GA VERDER

Buying a picture frame

Saturday afternoon. We are in Leiderdorp, and my girlfriend suggests going to the discount store around the corner. The bustle in the store is reminiscent of the bustle in Oxford Street just before Christmas. There is even a queue for the shopping carts.GA VERDER

Customer friendly banking

I suddenly realize I still must withdraw money. A little further on, there is a bank office. The ATMs on the street are gone. I have to go inside.
When I walk into the bank, I see that the interior has been redone. It now looks more like a designer furniture showroom than a bank.GA VERDER

How Your CX Listening Mindset Can Make This World a Better Place | Podcast

As a customer experience professional, you are a connector by nature. You connect your organization, your brand with its customers. Wouldn’t it be great if you could take your professional listening skills to the next level?GA VERDER

How I Discovered the Power of Listening | Podcast

In this blog post, I share a personal story about how I discovered the power of listening. You will also learn what I mean by 'corporate deafness', and how brands can become listening brands, and how a listening mindset will help teams transform into listening teams and will help you become a listening leader.GA VERDER

A Cure for Corporate Deafness - 7 Steps to Closed-Loop Feedback

In addition to asking customers for feedback, it is just as important to do something with that customer feedback. Let’s take a look at the 7 steps in the closed-loop feedback process:GA VERDER

The Customer Revolution

The new world order in which the customer has the ultimate power to decide about life and death, has consequences for every company. Tomorrow’s winners are those organizations that succeed in giving their customers a voice, in listening carefully to them and in tailoring their products, services, and communication to their wishes. If they succeed in making their customers feel seen and heard, these companies and their customers will enter a beautiful new world.GA VERDER

A Customer-Oriented Culture Requires Exemplary Behavior

One of the aspects of creating a customer-oriented culture is exemplary behaviour. Does the management itself show that it puts into practice what it preaches? Organizations and teams that distinguish themselves positively from others in terms of customer focus are, without exception, led by a leader who also shows that the customer stands on one. Together with the employees.GA VERDER