Cut the crap – How to build experiences that truly matter

Frans Reichardt speaking Foto Kick Smeets

“Very inspiring!”, he wrote. A couple of months ago, I read a post on LinkedIn from someone who wrote that his daughter recently flew with Brussels Airlines. Just before boarding, she checked the results of her final exams online. She passed. As she boarded, she shouted enthusiastically down the aisle to a friend further down the plane: “I passed my exams!”  

During the flight, a flight attendant surprised her by serving her a glass of champagne with a napkin that read ‘Congratulations – Success’. The father posted this story on LinkedIn and said it was ‘a unique example of someone who does her job with passion and thus ensures a wonderful customer experience”.

Moments of happiness

A few days later, my fellow CX author and speaker Steven Van Belleghem posted pictures of meals shaped like funny faces served to children in a Belgian hospital. Steven added: Algemeen Ziekenhuis Sint Dimpna , the chef prepares creative meals for the children who are staying there. By making the food more enjoyable, the children have moments of happiness during their otherwise ……’  Click here to read the full article.

Frans Reichardt | The Customer Listener

This article was published on on February 26, 2024.

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