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![Frans Reichardt speaking at NIMA Congress](https://fransreichardt.com/wp-content/uploads/2024/03/Frans-Reichardt-action-03-square-495x400.jpeg)
3 Ways to Deal With AI Skeptics Around You
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![Frans Reichardt speaking at NIMA Congress](https://fransreichardt.com/wp-content/uploads/2024/03/Frans-Reichardt-action-03-square-495x400.jpeg)
Customer-centricity. It often turns out to be a lot easier said than done. Professional speaker and ‘customer listener’ Frans Reichardt unravels the secrets for us on the way to a satisfied customer. He is pleased with the service provided by the taxi world. “Something really happened there.”GA VERDER
![Frans Reichardt speaking Foto Kick Smeets](https://fransreichardt.com/wp-content/uploads/2024/03/Frans-Reichardt-action-02-square-495x400.jpg)
Cut the crap - How to build experiences that truly matter
![Frans Reichardt speaking Foto Kick Smeets](https://fransreichardt.com/wp-content/uploads/2024/03/Frans-Reichardt-action-02-square-495x400.jpg)
Customer-centricity. It often turns out to be a lot easier said than done. Professional speaker and ‘customer listener’ Frans Reichardt unravels the secrets for us on the way to a satisfied customer. He is pleased with the service provided by the taxi world. “Something really happened there.”GA VERDER
![](https://fransreichardt.com/wp-content/uploads/2023/07/2023-07-02-shutterstock_2056944956_square-495x400.jpeg)
"Talking about customer focus is easy. But what are you going to do?"
![](https://fransreichardt.com/wp-content/uploads/2023/07/2023-07-02-shutterstock_2056944956_square-495x400.jpeg)
Customer-centricity. It often turns out to be a lot easier said than done. Professional speaker and ‘customer listener’ Frans Reichardt unravels the secrets for us on the way to a satisfied customer. He is pleased with the service provided by the taxi world. “Something really happened there.”GA VERDER
![Dentist customer experience](https://fransreichardt.com/wp-content/uploads/2023/01/2023-01-07-Dentist-shutterstock_1188288931-495x400.jpg)
Dealing with my dentist
![Dentist customer experience](https://fransreichardt.com/wp-content/uploads/2023/01/2023-01-07-Dentist-shutterstock_1188288931-495x400.jpg)
My dentist has not kept up with the times. He has no website. No email. No WhatsApp. The practice can only be reached by telephone in the morning between half past seven and half past eight. Not on Friday, because then the office is closed and unreachable.GA VERDER
![](https://fransreichardt.com/wp-content/uploads/2023/01/2023-01-07-Exchange-frame-shutterstock_136894805-scaled-e1673099532555-495x400.jpg)
Buying a picture frame
![](https://fransreichardt.com/wp-content/uploads/2023/01/2023-01-07-Exchange-frame-shutterstock_136894805-scaled-e1673099532555-495x400.jpg)
Saturday afternoon. We are in Leiderdorp, and my girlfriend suggests going to the discount store around the corner. The bustle in the store is reminiscent of the bustle in Oxford Street just before Christmas. There is even a queue for the shopping carts.GA VERDER
![Geldmaat](https://fransreichardt.com/wp-content/uploads/2023/01/geldmaat_1381623789.jpeg)
Customer friendly banking
![Geldmaat](https://fransreichardt.com/wp-content/uploads/2023/01/geldmaat_1381623789.jpeg)
I suddenly realize I still must withdraw money. A little further on, there is a bank office. The ATMs on the street are gone. I have to go inside.
When I walk into the bank, I see that the interior has been redone. It now looks more like a designer furniture showroom than a bank.GA VERDER
![corporate deafness](https://fransreichardt.com/wp-content/uploads/2021/01/buildings-shutterstock_1163156983-square2-495x400.jpg)
A Cure for Corporate Deafness - 7 Steps to Closed-Loop Feedback
![corporate deafness](https://fransreichardt.com/wp-content/uploads/2021/01/buildings-shutterstock_1163156983-square2-495x400.jpg)
In addition to asking customers for feedback, it is just as important to do something with that customer feedback. Let’s take a look at the 7 steps in the closed-loop feedback process:GA VERDER
![World Map by Matteo Ricci](https://fransreichardt.com/wp-content/uploads/2021/01/Kunyu-Wanguo-Quantu-Map-by-Matteo-Ricci-Keilo-Jack-Jacques-site-Centrici-2-495x400.jpg)
The Customer Revolution
![World Map by Matteo Ricci](https://fransreichardt.com/wp-content/uploads/2021/01/Kunyu-Wanguo-Quantu-Map-by-Matteo-Ricci-Keilo-Jack-Jacques-site-Centrici-2-495x400.jpg)
The new world order in which the customer has the ultimate power to decide about life and death, has consequences for every company. Tomorrow’s winners are those organizations that succeed in giving their customers a voice, in listening carefully to them and in tailoring their products, services, and communication to their wishes. If they succeed in making their customers feel seen and heard, these companies and their customers will enter a beautiful new world.GA VERDER
![customer says yes](https://fransreichardt.com/wp-content/uploads/2021/01/customer-says-yes-shutterstock_580559998-495x400.jpg)
Selling Starts When the Customer Says 'Yes'
![customer says yes](https://fransreichardt.com/wp-content/uploads/2021/01/customer-says-yes-shutterstock_580559998-495x400.jpg)
"The selling starts when the customer says ‘no’". This has become the widely used mantra of self-proclaimed sales experts, who have caused considerable damage to customers’ trust. Selling starts when the customer says ‘yes’.GA VERDER
![satisfaction guaranteed](https://fransreichardt.com/wp-content/uploads/2021/01/2013-05-22-satisfaction-guaranteed-shutterstock_102904682-495x400.jpg)
Do Happy Customers Also Ensure More Profits?
![satisfaction guaranteed](https://fransreichardt.com/wp-content/uploads/2021/01/2013-05-22-satisfaction-guaranteed-shutterstock_102904682-495x400.jpg)
The most important person is the customer. In every company. That’s why the focus should always be on the customer. Because satisfied customers are good for the company.
This sounds nice but is it also true? Is there a proven relationship between customer satisfaction and profitability?GA VERDER